With 17 years of experience in the market research industry, Peter has acquired a vast pool of knowledge from working with reputable research firms to setting up his own successful research organization which has been in operation for over 12 years with offices in USA, UK, Serbia, Bulgaria and Malawi. Born in Malawi (Chichewa mother tongue), educated in London (Bachelor degree in Engineering), Passport holder of 3 countries (Malawi/UK/Serbia), Peter has crafted his research approach that is versatile and adaptable to different cultures. Having set up physical offices in different countries and trained staff members of different cultural background, Peter has developed a very high sensitive and understanding of what drives people in different cultures and has led numerous organisation transformations within his businesses to maximise engagement and profitability. Amongst other skills, Peter has specialised in consulting on research methodologies within the African market, in particular Malawi. He has run several research projects in Malawi ranging from quality control of large geographic quant trackers to carrying out qualitative, cultural researches for retail brands, notably understanding the target client . Additionally Peter has assisted clients throughout the years to set up offices in Malawi and Serbia as well as consulting on how to execute various recruitment processes in emerging markets. Peter’s market research firm has Malawi as the newest office addition(2020), and yet to expand into South Africa and other sub Saharan countries.​

Peter graduated in Engineering from South Bank University in the UK. He was appointed honorary consul for Malawi in Serbia (Serbia to yet approve), Founder of Field Scope International market research firm which has been in operation since 2009 and now servicing clients ranging from pharmaceutical, retail, finance and fast moving consumer goods. 

English, Chichewa

In his spare time, Peter enjoys playing golf and chasing the sun. Having played golf at some of the leading golf courses in the world, Peter is never shy of a golfing challenge.​